about us

TruYu Beauty Studio

About Sarah Benson,

Permanent Cosmetics Artist

Sarah has a passion for working with her clients to enhance their natural beauty. She is certified in Permanent Cosmetics and has her certification in Bloodborne Pathogens and follows the OSHA safety guidelines. Sarah received her certification in permanent cosmetics from the talented Hayley Shortridge-Gabriel at True Life Canvas based in Coeur d’Alene, Idaho.

Sarah has been trained as a graphic designer and has worked with many clients on several projects, including fashion designer Nicole Miller’s cosmetic line. Through her art, she has developed a keen eye for detail that has translated seamlessly into her beauty business. She dreamed up TruYu Beauty to be a safe place for women to grow in confidence with their appearance. 

She lives in Coeur d’Alene with her husband, four kids, and two dogs. Book your appointment with Sarah online today.


Sarah Benson
TruYu Beauty Studio Founder & Artist

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